Staffies. They're softer than you think.

All Staffie lovers know this brilliant breed doesn't deserve their reputation for being aggressive. Our campaign looks to address these misperceptions and show the truly loving nature of the soft Staffie breed.

As we continue to champion the Staffie breed and encourage more people to rescue homeless Staffies, you can help us to stand up for Staffies too.

How you can stand up for Staffies

Join us

We’ll never tire of celebrating your happy Staffies either, so join us on Facebook, Twitter or Pinterest using the hashtag #SofterThanYouThink and help us to champion the breed.

Knit a Staffie

Make your own lovable Staffie and help us to spread the word about Staffies being soft. Purchase the pattern from our online shop for £2. Once purchased, the full knitting pattern will be emailed to you as a PDF.

When you have finished creating your knitted Staffie, please name it, take some snaps and email them to us or share them through Facebook or Twitter using #SofterThanYouThink.

Sign up to our email updates

By signing up to receive Staffies newsletter we can keep you up to date on how you can help, who is currently looking for a home, and the happy tails of our success stories.

Meet our current super Staffies patiently waiting in our kennels to find new homes.

Stand up for Staffies

We'd love it if you help us to champion this misunderstood breed.

Sign up


£5 a month

would help pay for the care needed by some of our dogs and cats.

Flynn 345708

£8 a month

could pay for all the care our hand-reared puppies and kittens need.

Purdys Kittens 72

£12 a month

would give frightened dogs and cats the care and treatment they need to recover.

Ralph 340463 03

£20 a month

would give sick cats and dogs round-the-clock nursing care.

Little Lady with Vet Nurse Emma 08 crop

Other amount

Floyd 342545 13


can buy a scratching post for one of the thousands of cats we care for each year

Doodles 342074 06


would pay for a cat or dog to be microchipped

Scarlett and Lauren Nurse in Clinic 36


would keep one abandoned animal safe, warm and well

Tom 341455 -  69


can buy beds, bowls, toys and treats to give comfort to five dogs in our care.

Bonnie 342374 13

Other amount

Nobu 326820, Nando 326821 10