Staffies. They're softer than you think.

You may think you know all there is to know about the Staffordshire Bull Terrier. The breed suffers such a tarnished reputation but we know that, when in the right hands, they have all it takes to be loyal and loving pets.
But, you don’t just have to take our word for it - you can help us to stand up for Staffies.

Get involved in our award winning campaign
We need your help so more people can understand the true soft nature of Staffies and encourage potential dog owners to give them a chance. Is your Staffie also a model canine citizen? If so, share your stories with us on Facebook and Twitter using the hashtag #SofterThanYouThink and help us to stand up for Staffies.

To receive regular updates regarding our campaign you can sign up to receive our Staffies eNewsletter by clicking here.

Stitch the Staffie
Meet our soft Staffie - Stitch. He's a true Battersea ambassadog as he shows just how soft his breed can be. Read his story here.

Staffie stars of 'Paul O'Grady: For the Love of Dogs'
When we welcomed Paul O’Grady for our ITV series 'Paul O'Grady: For the Love of Dogs', we were thrilled to hear that he loves Staffies too. He's helping us to prove that this much-maligned breed deserves a better deal. Read more here.

Super Staffies
We love our super Staffies and, contrary to reports in the media, they are softer than you may think. Here's why.

"Extremely reliable, highly intelligent and affectionate, especially with children."
They're not our words to describe the Staffordshire Bull Terrier, but the Kennel Club's. Surprised? With so many misconceptions about the breed, you may well be.

Spead the word
While Staffies may be perceived as rough and tough, in reality they can be anything but. We know that with the right owners, Staffies can be beautifully-behaved dogs. In fact, due to their gentle behaviour and affinity with children they are often referred to as the 'nanny dog'.