New Battersea Research Finds Third of Owners Say Pets Improve Mental Health As Poll Reveals Average UK Person Watches 17 Minutes of Online Animal Content Each Day

23 Feb 2024

The average adult in the UK spends 17 minutes each day watching animal content online according to new research from animal welfare charity Battersea. Millennials (35-44 year olds) were the most likely to be scrolling social media for animal content, with one in ten watching animal videos for over half an hour each day.