Brand Licensing

With over 160 years of heritage, Battersea is one of the UK’s most well-known charities. Working with the right partners to convey our joy and expertise in caring for dogs and cats is at the heart of our licensing programme.

As a much-trusted brand with high prompted awareness, we carefully select partners and our experienced Licensing team works with manufacturers and retailers to develop the very best products that closely reflect our brand values.

Royalties from each product sold help to directly fund Battersea’s work.

Hear from our current licensees:


“Battersea has been an exceptionally strong licence for us; not least due to the charity’s core purpose aligning so well with the values many of our key customers hold. As a licensee, we were additionally fortunate to benefit from an active onboarding approach from both Battersea and The Point.1888, and this initial collaboration significantly decreased product concept to market cycles, which ultimately resulted in the innovative, national award-winning, products we were able to produce together.”  

Jude's Ice Cream

“At Jude's, collaborating with Battersea Cats and Dogs has been an absolute delight! Our Ice Cream for Dogs, made from real fruit purees, has been a brilliant success, offering a tail-waggingly delicious treat for our four-legged friends. It's heartwarming to know that every tub sold supports the wonderful work of Battersea”.  

We are open to discussions on new products that align closely to Battersea’s mission, including the following categories:

  • Plush toys
  • Greeting cards
  • Publishing
  • Food gifting
  • Pet grooming
  • Pet feeding, including treats and bowls
  • Pet beds
  • Toys and games
  • Gift and homeware 


Contact us

For more information on how you can become part of our licensing programme and develop exciting commercial opportunities, contact:

Licensing Department 
Battersea Dogs and Cats Home 
4 Battersea Park Road 
London SW8 4AA