Raising money using an online platform like JustGiving is one of the fastest ways to kick start your fundraising. Below are some of our top tips on how to make the most of your online giving page.
Using an online fundraising platform is one of the quickest and easiest ways to kick-start your fundraising. We recommend JustGiving for its simplicity and user-friendly setup. It sends the money you raise directly to Battersea, which means less time worrying about admin, and more time to plan a fantastic fundraiser.
JustGiving is perfect for collecting sponsorship if you're taking on a challenge, but it's also ideal for collecting donations at an event you’re hosting. Whether you're asking for donations to join your event or selling something, you can simply share a link to your JustGiving page. So, there’s no need for you to handle or process cash.
Below are some of our top tips on how to make the most of your online giving page.
1. SET UP A FUNDRAISING PAGE
Setting up your JustGiving page is super easy and only takes a few minutes.
2. UPLOAD PHOTOS OR ADD A VIDEO
Fundraisers with pictures or videos on their page raise 13% more per photo. So, make sure you personalise your page by adding a photo or video of you or your four-legged friend. Once you’ve completed your fundraising activity, you could add another photo update to help boost donations.
3. SET YOUR TARGET
Pages with a fundraising target raise on average 17% more than those without. Let your supporters know how much you’re aiming to raise – it may just encourage them to give that little bit more to help reach your target.
Just think how good it will feel when you hit that 100% mark!
4. TELL YOUR STORY
Writing a personal story on your JustGiving page helps your supporters understand why you’re fundraising. You could raise 65% more if you do. Not sure what to write? Use JustGiving’s Story Enhancer tool to create your perfect fundraising story in just one click, using the magic of AI.
5. WHY BATTERSEA?
People love to know the impact of their giving so let them know them exactly how their donation will help. Here are a few examples of how your supporters' money could be used:
- £20 - Could pay for microchips for 10 dogs and cats that come into Battersea
- £30 - Could pay for equipment to help dogs that need a little extra training before they find a new home
- £50 - Could pay for a hydrotherapy session to help a dog get back on their feet after surgery, and improve their quality of life while they wait to find a new home
- £100 – Cats can be a little nervous when they first come to Battersea. A donation of £100 could help get them settled in, with a cat tree, scratching post and treats to make the place their own.
6. DONATE TO YOUR OWN PAGE
Kickstart your fundraising efforts by making a personal donation to your JustGiving page. People who make a donation to their own page to get them started raise 42% more. Lead by example, and your supporters will be close behind you.
7. SHARE, SHARE AND SHARE
Share your fundraising page on social media and via email to reach more people and raise more money. Promote your fundraising page on Facebook, Instagram, LinkedIn or Whatsapp. Don’t forget to share the link, let people know why Battersea is important to you, and tag friends, family and colleagues.
You can easily create a QR code within JustGiving which makes your JustGiving page easier to share on posters and at events.
8. OFFLINE FUNDRAISING
If you collect any cash, you can add this to your JustGiving page to be included in your fundraising total.
If you plan to collect offline donations, we can send you a collection box or paper sponsorship form if you register your fundraising (link to SLF reg form). The best way to pay in offline donations is by paying it into your own bank account and then paying to Battersea using our donation form.
9. THANK YOUR SUPPORTERS
There are plenty of ways you can acknowledge the people who have donated to your page. Why not update your fundraising page with a thank you message and photo, or email or Whatsapp people to say thanks? Or you could upload an Instagram or Facebook post or story, to let people know how your fundraising went, what their support has meant to you and what a difference it will make to Battersea.
NEED HELP?
We’re here to support your fundraising. Please register your fundraising idea and we’ll be in touch with more information. If you have any questions or would like to chat about your idea, please email doyourownthing@battersea.org.uk.
