Creating a fundraising strategy

Developing a clear and actionable roadmap for sustainable income

A strong fundraising strategy gives your organisation direction, focus and a clear sense of what to prioritise. For shelters and rehoming organisations looking to strengthen or formalise their approach, having a structured plan can make a real difference.

This online session gives you the tools to develop, implement and monitor a fundraising strategy that works in practice. You’ll explore a simple framework for strategic planning and learn how to turn ambition into realistic, measurable action.

Across two half‑day sessions, you’ll look at how to assess your current fundraising activity, set achievable targets and prepare for implementation – including resourcing, timescales and performance monitoring. You’ll also consider potential risks and how to review and adapt your strategy over time. 

Duration: Two half-day sessions to be announced in 2026

What you’ll learn

• Purpose and key elements of a strategy – understanding what a good strategy includes.
• Reviewing current activity – assessing what’s working and what needs attention.
• Identifying external factors – spotting risks and opportunities.
• Strategic decision making – building confidence in choosing the right direction.
• Setting goals and aims – translating strategy into manageable, practical steps.