Developing a sustainable income stream through gifts in wills.
Legacy giving is becoming an increasingly important source of income for shelters and rehoming organisations. More people are choosing to leave gifts in their wills to the causes they care about, which means legacy fundraising is no longer just for large charities – it’s an opportunity for organisations of all sizes.
This online half‑day session introduces the principles of legacy fundraising and shows you how to start building a legacy programme that fits your organisation’s size, capacity and supporter base. You’ll learn how the legacy market works, how to identify potential legacy supporters and how to engage them in a way that feels natural and respectful.
We’ll also explore how to develop a clear legacy message that feels authentic to your organisation. Legacy fundraising is built on trust and long‑term relationships, so you’ll leave with practical ways to communicate with confidence and care.
Duration: Half-day session on Wednesday 14 October 2026
What you’ll learn
- Understanding legacy giving – key terminology and how the legacy landscape works.
- Identifying potential supporters – how to spot and prioritise people who may consider leaving a gift.
- Developing your legacy message – creating a clear, appropriate and authentic message.
- Ethical considerations – understanding the responsibilities involved in legacy fundraising.
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