Building sustainable income from individual supporters.
Regular giving from individuals is one of the most reliable and sustainable forms of charitable income. This online session explores how to build and strengthen an engaging individual giving programme, alongside developing effective fundraising appeals that support long‑term growth.
You’ll look at what motivates donors, how regular giving fits within your wider fundraising mix and how appeals can support both acquisition and retention. The focus is on building long‑term supporter relationships – not one‑off transactions.
You’ll also explore what makes a successful regular giving plan and how appeals can be integrated into a broader, sustainable income approach that works for your organisation’s size and capacity.
Duration: One-day session on Wednesday, 24 June 2026
What you’ll learn
- Elements of a regular giving programme – understanding what makes a programme effective.
- Donor motivations and expectations – insights into why people give and how to meet their needs.
- Connecting individual giving to strategy – how regular giving supports your wider organisational goals.
- Designing effective appeals – planning and delivering appeals that engage and retain supporters.
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